The data, analytics & AI partner to the events industry

Growth lives in your event data. We make the portfolio greater than the sum of its parts.

The data is already there. We make it work as one governed estate — then turn it into fuller halls, renewed exhibitors and year-round revenue.

Key KPIs impacted Exhibitor ROI Audience ROI Exhibitor Renewal Value Attendance Engagement Reporting Speed
Book a demo How it works

Proven inside the three largest events businesses in the world — over more than a decade.

Fold any acquisition into one view — in weeks, not months.

We normalise, clean and de-duplicate disparate attendee, CRM and ticketing data into a single governed customer graph — so cross-sell and synergy targets aren’t held hostage by IT backlog. Value early, value progressively, no big-bang programme.

Conventional integration up to 5 months
NowVertical 6-9 weeks
Delivering a framework to expedite acquisition data

We understand your world

The pressures on your business are different symptoms of the data problem.

Exhibitors need ROI proof, audiences go quiet between editions, every acquisition adds data debt, and the board wants due-diligence-grade reporting. Underneath all of it is one thing — event data that can’t yet work together. Solve that, and the rest follows.

01

Exhibitors need proof before they rebook or expand spend

Renewals can no longer be emotion-led. Exhibitors expect evidence of return before they commit additional spend. Organisers who can show it protect their renewal rate and grow exhibitor revenues while others discount.

02

365 day audience sounds great in strategy, but falls down in reality

The value of your audience doesn’t have to switch off between editions. Without a connected, year-round view, every cycle starts cold — and the commerce that should happen in between never does.

03

Every acquisition adds data debt

Roll-ups create instant fragmentation: disparate attendee databases, contrasting CRM pipelines and historic commercial data that take months of IT effort to merge — stalling cross-sell and synergy targets. The integration timeline is the value timeline.

04

The board expects due-diligence-grade reporting

Ownership timelines demand board-grade reporting, EBITDA discipline and demonstrable ROI on a tight clock. PE backed firms need a reporting cadence that withstands scrutiny and supports the valuation, not a month of manual stitching to address a data request.

The solution

One connected data foundation — see how it works.

A short film on how we turn fragmented event data into one governed view that grows revenue and proves value.

Data-driven event strategy

Every event, compounding insight

Data across your portfolios and acquisitions folds into one governed view — a foundation for strategic decision making and commercial optimisation.

Board & PE reporting

Diligence-ready data. Valuation-ready evidence.

We deliver a full data cube — a unified, valuation-ready view of business KPIs — alongside standardised portfolio KPIs and automated revenue tracking. Leadership gets board-grade reporting on demand rather than a month of manual stitching, post-event reporting drops from six weeks to 48 hours, and when due diligence begins, buyers and advisors work from a clean, verifiable data asset that supports the valuation story rather than raising questions about it.

Your data estate is a valuation lever. It is the proof of your multiplier and growth strategy.

Improved
Valuation
Faster
Due Dilligence

Start here

See it on your portfolio.

Book a guided demo and we’ll map the solution to your shows, your pressures and the people in your buying group.