The solution
One integrated foundation. Agents that turn it into revenue and proof.
A governed foundation folds every event and acquisition into a single estate. On top of it, Commercial Value Agents protect and grow revenue, Event Value Creation Agents maximise what attendees and exhibitors get, and PE & board reporting turns all of it into due-diligence-grade proof.
The Integrated Foundation — including every acquisition.
Each acquisition arrives with its own attendee records, CRM and ticketing history. We fold all of it into one identity-resolved customer graph with consent-first governance — in weeks, not months. Here is what that does to an audience.
Fold the acquisition in
Disparate attendee databases, CRM pipelines and historic ticket data, cleaned, de-duplicated and mapped to one schema — no months of IT effort.
One entity per person & company
The same attendee, exhibitor and account stitched across brands and editions — turning unknown records into a marketable audience.
Consent-first by default
Policy, consent and lineage enforced on every record and every downstream action — so activation is safe across markets from day one.
One cross-portfolio view
The single trusted estate every agent and dashboard runs on — consistent KPIs across brands and editions, no per-show stitching.
The integration timeline is the value timeline.
Cross-sell and synergy targets aren’t held hostage by backlog. We get to a governed view while the renewal window is still open.
Protect the revenue you have. Grow the revenue you don’t.
Five agents work the commercial motion end to end. Select an agent to see exactly what it produces in the product.
Exhibitor ROI
→Quantifies leads, meetings, pipeline and ROI vs benchmark — renewals become evidence-based.
Churn-Risk
→Surfaces at-risk renewals early, with the recommended intervention — while the window is open.
Dormant Reactivation
→Reads current signals to re-engage dormant accounts through the right contact.
Look-alike Account Sourcing
→Finds net-new companies that resemble the exhibitors already succeeding.
Outreach Agent
→Assembles a hyper-personalised, CRM-ready sequence — every line traceable.
What the agent produces
Maximise the value every attendee and exhibitor gets.
Four agents give attendees the same precision as exhibitors. Select an agent to see what it produces.
Matchmaking Agent
→Governed attendee–exhibitor pairing with fairness weights — lifts meeting quality and turnout.
Recommendation Agent
→Personalised session and exhibitor recommendations for each individual attending.
Registration & Attendance Agent
→Finds and converts the right attendee accounts — so more of who signs up turns up.
Engagement Agent
→365-day personalisation that turns a three-day event into a year-round community.
What the agent produces
Reporting that stands up to due diligence — and supports the valuation.
We standardise KPIs across the portfolio and automate revenue tracking — the same board-grade view the leadership sees, on demand. This is the Executive Home.
AI Commercial Insights
Your data estate is a valuation lever.
Reporting — standardised KPIs and automated revenue tracking across the portfolio, rendered board-grade on demand and ready for diligence.
Built on your stack
It runs on the technology you already have.
No rip-and-replace. The solution sits on top of your existing systems — reads what’s already there, governs and resolves it, then writes the results back into the tools your teams already use.
Your existing stack
The NowVertical layer
Governed foundation + named agents, on top of your stack
Identity & governance unify your sources; the Commercial and Event Value agents act on the data — consent-aware and traceable.
Written back into your tools