How we help

We turn your event data into revenue, growth and enhanced PE valuation.

Wherever you start, we put your data to work on a concrete outcome — protecting renewals, growing the floor, filling sessions, folding in acquisitions and proving it all to the board. Here is exactly how we help, and what each is worth.

See how we help Book a demo

See it in action

How we turn event data into revenue.

01

Driving Exhibitor Renewals & Value

We show every exhibitor their real return — leads, meetings, pipeline and ROI against a category benchmark — and surface at-risk accounts early, with the recommended intervention, while the renewal window is still open.

Exhibitor ROI pack
Willow Pharmacy Services Works
Potential value
£103,828
ROI vs benchmark
147.2%
Buyer fit
94%
Renewal value
£42,000
Exhibitor4.2×
Benchmark2.5×
One account, across the portfolio
TechX ExpoHealth SummitMedTech Forum
↓  unified profile  ↓
Novis Health Robotics
Exhibited 2 of 3 brands · attends the 3rd
Upsell — premium stand at Health Summit
Cross-sell — sponsorship at MedTech Forum
02

Cross-Sell & Upsell

We connect audiences and product data across your brands into one view, then surface the next best action, product or event to maximise customer lifetime value, unlock the cross-portfolio revenue a fragmented estate keeps hidden.

03

Effective Matchmaking

We clean and structure the data first, then run governed, fairness-aware matching that pairs attendees with the exhibitors and sessions that genuinely fit — lifting meeting quality and turnout, and publishing your systems.

Matchmaking workbench
Fit, scored with governance & fairness weights
ExhibitorMatchedFit
Clearwater Provider Ops
Pharmacy Services
229+77%
Redwood Clinical AI
Workforce Solutions
218+78%
Summit Patient Flow
Care Quality
176+77%
Attendee recordsCRM pipelinesTicketing history
One governed estate
identity-resolved
Conventionalup to 5 months
NowVertical6 weeks
04

Integrating Acquisitions

We fold each acquisition’s attendee, exhibitor and commercial data into one governed, normalised view. So strategic synergy from the acquired brands aren’t held hostage by technology and data backlog. 

05

Normalising Across Brands & Editions

We standardise every brand and edition onto one identity, one taxonomy and one timeline — so KPIs are comparable across the portfolio and the whole audience reads as a single, marketable estate.

Normalised onto one taxonomy
Cross-edition
every edition on one timeline
Geo-cloning
formats cloned into new regions
Cross-brand
every brand, one taxonomy
Engagement across the year
Pre-event
warm-up
Live
peak
Post-event
follow-up
Between
sustained
365-personalized community engagement
06

365 Engagement

We help you keep the audiences engaged across the full year with personalised, year-round touchpoints — turning a three-day event into a community that compounds between editions instead of going cold for 51 weeks.

07

PE Reporting & Valuation

We standardise KPIs and automate revenue tracking into board-grade, due-diligence-ready reporting — and quantify the data estate as a measurable lever on the valuation itself.

Executive home · board view
Revenue
£50.7m
↑ +61.5% vs target
Re-book
80.2%
→ Stable
Margin
31.6%
→ Stable
48 hrs
automated board reporting
Increased
enterprise value
AUDIENCES, MADE ADDRESSABLE
200Munknown records
20Maddressable, consented
~£20mattributable revenue
+600% email open rates through hyper-personalisation.
08

Audience ROI

We resolve identity, extend reach to look-alike accounts, and turn attendance data into attributable, predictable revenue — proving the audience as a commercial asset, not a cost line.

The strategic case

Better use of data is an enterprise-value decision.

The economics are straightforward, and they compound at exit. On a £100m EBITDA portfolio, a conservative 3% improvement from better use of data and AI:

3% better use of data
+£3m
annual EBITDA
×
at a provable PE multiple of
12–15×
current range
=
added enterprise value
+£36–45m
at current multiples

Why us

We’ve done this inside the three largest events businesses in the world.

Not transferable theory — multi-year data and AI programmes inside the businesses that define the industry, for over a decade. We’re the only data and AI partner with deployments across all three.

Google Cloud Partner of the Year · Data & Analytics · 2025 & 2026
Download the case study
6x
Increase in email engagement
+28%
Increase in show turnout
+600%
email open-rate uplift
+10
Exhibitor NPS improvement 

How we deliver

DEPTH — a proven path from baseline to AI-driven activation.

Our agile delivery framework, applied to your portfolio. Low-risk to start, value early, then scaled brand by brand — never a big-bang programme.

15–100 days · scoped to challenge size
D

Discover

Assess your data estate across brands, align stakeholders and pinpoint the use cases that drive the most revenue.

E

Envision

Define the solution architecture and target operating model — a roadmap with milestones, governance and sign-off.

P

Prove

A pilot on one flagship brand proves value fast — measurable upside on your own data, low risk to start.

T

Transform

Scale across the portfolio — pipelines, governance and advanced analytics extended to the target operating model.

H

Hone

Embed insight into everyday operations, with ongoing monitoring, optimisation and enablement for your team.

Start with proof, not a pitch

Book a demo on your portfolio.

Tell us where it hurts most. We’ll benchmark where you are today and show what a connected data estate is worth.